Privacy Policy – seri33 Online Gaming Platform Malaysia

Your Privacy at seri33

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SSL/TLS Encryption

All data transmitted between your browser and seri33 is encrypted using industry-standard TLS protocols. Sensitive data including payment credentials and authentication tokens are never transmitted in plain text.

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No Selling of Personal Data

seri33 does not sell, rent, or trade your personal data to third parties for marketing or commercial purposes unrelated to the operation of the seri33 platform. Your data is used only as described in this Policy.

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Age Verification

seri33 collects age verification data as part of the KYC process. Players must be 21 or older. Where we cannot verify age, access is denied and any collected data is handled in accordance with this Policy's retention rules.

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Data Minimisation

seri33 collects only the personal data that is necessary for the specific purpose for which it is collected. We do not collect data speculatively or in excess of operational and regulatory requirements.

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Player Rights

You have the right to access, correct, export, and in certain circumstances request deletion of your personal data held by seri33. All rights requests are handled via the support contact details published in this Policy.

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Cookie Transparency

seri33 uses cookies and similar technologies for session management, security, and analytics. Section 8 of this Policy provides a full breakdown of cookie categories and how you can manage your preferences.

1. Data Controller

seri33 (referred to in this Policy as "seri33", "we", "us", or "the Company") is the data controller responsible for personal data collected through the seri33.app platform and all associated services. As data controller, seri33 determines the purposes and means by which your personal data is processed.

seri33 operates under international gaming jurisdiction. Our data handling practices are designed to align with internationally recognised data protection standards including those applicable under our gaming licence.

For all data protection enquiries, including rights requests and complaints, players may contact seri33 via the contact details published in Section 13 of this Policy.

2. Personal Data We Collect

seri33 collects the following categories of personal data in connection with the operation of the platform and the provision of gaming services:

Identity Data: Full legal name, date of birth, nationality, government-issued identification number (MyKad or passport number for Malaysian and international players respectively).
Contact Data: Email address, Malaysian mobile number, residential address.
Financial Data: Payment method details (bank account or e-wallet identifiers), transaction history, deposit and withdrawal records in MYR.
Technical Data: IP address, device identifiers, browser type and version, operating system, session tokens, login timestamps.
Usage Data: Betting history, game play records, platform navigation data, session duration.
Communications Data: Records of communications between you and seri33 support, including live chat transcripts and support emails.
Verification Documents: Copies of identity documents, proof of address, and payment method verification materials submitted as part of the KYC process.

3. How We Collect Your Data

seri33 collects personal data through the following means:

Direct Collection: Data you provide during registration, KYC verification, deposit/withdrawal requests, contact with support, or participation in promotions.
Automated Collection: Technical and usage data collected automatically when you access or use the seri33 platform, including via cookies, server logs, and session tracking technologies.
Third-Party Sources: Identity verification data from KYC/AML service providers; fraud and responsible gaming data from industry screening databases; payment verification data from payment processing partners.

seri33 does not purchase personal data from third-party data brokers or marketing list providers. Third-party data sources used by seri33 are limited to verification and compliance functions as described above.

4. How We Use Your Personal Data

The table below sets out the purposes for which seri33 processes your personal data, the categories of data involved for each purpose, and the legal basis relied upon for each processing activity.

Purpose	Data Categories Used	Details
Account Registration & Management	Identity, Contact, Technical	Creating and maintaining your seri33 account; verifying your identity; managing account security including 2FA; processing login sessions.
KYC / AML Compliance	Identity, Verification Documents, Financial	Verifying your age (21+), identity, and payment method ownership as required under seri33's gaming licence and anti-money laundering obligations.
Processing Transactions	Financial, Identity, Technical	Processing deposits via Touch 'n Go eWallet, Boost, Maybank, CIMB, and other methods; processing MYR withdrawals; maintaining transaction records.
Platform Operation & Service Delivery	Usage, Technical, Identity	Delivering sportsbook, live casino, and slots services; personalising your seri33 dashboard; maintaining bet and game session records.
Fraud Prevention & Security	Technical, Identity, Financial, Usage	Detecting and preventing fraudulent account activity; identifying duplicate accounts; monitoring for suspicious betting patterns; protecting platform integrity.
Responsible Gaming	Usage, Identity, Communications	Monitoring account activity for indicators of problem gambling; enforcing self-exclusion periods; managing deposit limit tools and session controls.
Customer Support	Identity, Contact, Communications, Usage	Responding to live chat, email, and support enquiries; investigating and resolving account disputes; maintaining records of player communications.
Promotions & Rewards	Identity, Usage, Financial	Assessing promotion eligibility; crediting cashback, free bets, and reload bonuses; managing VIP tier classifications; communicating promotional offers to opted-in players.
Legal & Regulatory Compliance	All categories as required	Complying with applicable legal obligations under seri33's gaming licence; responding to lawful requests from regulatory or law enforcement authorities; maintaining records required by applicable law.

5. Legal Basis for Processing

seri33 relies on the following legal bases for processing personal data, depending on the specific processing activity:

Contract Performance: Processing necessary to provide the seri33 gaming services you have registered for, including account management, transaction processing, and service delivery.
Legal Obligation: Processing required to comply with applicable law including KYC, AML, and gaming licence requirements.
Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and internal analytics where these interests are not overridden by your rights.
Consent: Processing for direct marketing communications and non-essential analytics cookies, where you have provided explicit consent. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

6. Data Sharing and Third Parties

seri33 shares personal data with third parties only where necessary for the following purposes and subject to appropriate data processing agreements or equivalent safeguards:

Payment Processors: Touch 'n Go, Boost, Maybank, CIMB, GrabPay, and USDT payment processing partners require relevant financial and identity data to process transactions.
KYC/AML Providers: Identity verification and anti-money laundering screening service providers receive identity and document data for compliance verification.
Game Software Providers: Third-party game providers (Evolution Gaming, Pragmatic Play, PG Soft, etc.) receive session and gameplay data necessary to deliver live casino and slots services.
Technology Infrastructure: Cloud hosting, content delivery, and cybersecurity providers who process data on seri33's behalf under strict data processing agreements.
Legal Authorities: Regulators, law enforcement, or courts where seri33 is required to disclose data under applicable law or in response to lawful process.

seri33 does not share your personal data with unaffiliated third parties for their independent marketing or commercial purposes.

7. Data Retention

seri33 retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to the following retention principles:

Active Accounts: All personal data associated with an active seri33 account is retained for the duration of the account relationship.
Closed Accounts: Following account closure, seri33 retains identity, financial, and transaction data for a minimum of five (5) years to comply with anti-money laundering obligations and gaming licence requirements.
KYC Documents: Verification documents are retained for five (5) years from account closure or the date of the last transaction, whichever is later.
Support Communications: Support interaction records are retained for three (3) years from the date of the relevant interaction.
Technical/Usage Data: Anonymised or aggregated technical and analytics data may be retained beyond the above periods as it no longer constitutes personal data.

Data retention periods may be extended where seri33 is subject to ongoing legal proceedings, regulatory investigations, or dispute resolution processes in which the data is relevant.

8. Cookies and Tracking Technologies

seri33 uses cookies and similar tracking technologies (including local storage and session tokens) on the seri33.app platform. The following categories of cookies are used:

Strictly Necessary Cookies: Essential for platform operation, including session management, login authentication, and security functions. These cookies cannot be disabled without impeding your ability to use seri33.
Functional Cookies: Remember your preferences (language, odds format, display settings) to improve your seri33 experience across sessions.
Analytics Cookies: Aggregate data on how players use the seri33 platform to help us understand navigation patterns, feature usage, and performance. Used only with your consent.
Fraud and Security Cookies: Detect and prevent fraudulent login attempts, automated bot activity, and account abuse.

You may manage non-essential cookie preferences via the cookie preference centre accessible from the seri33 platform footer. Blocking strictly necessary cookies will prevent the seri33 platform from functioning correctly.

9. Security of Your Personal Data

seri33 implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

TLS/SSL encryption for all data in transit between your device and seri33 servers;
Encryption of sensitive data at rest, including payment credentials and identity documents;
Access controls limiting seri33 personnel access to personal data on a need-to-know basis;
Two-factor authentication (2FA) available to all players and required for internal administrative access;
Regular security audits and penetration testing of the seri33 platform;
Incident response procedures for timely detection and notification of data security events.

In the event of a data security incident that is likely to result in a risk to your rights and freedoms, seri33 will notify affected players without undue delay using the contact details registered on their seri33 account.

10. Your Rights

In relation to personal data held by seri33, you have the following rights, subject to applicable legal limitations:

Right of Access: Request a copy of the personal data seri33 holds about you.
Right to Rectification: Request correction of inaccurate or incomplete personal data.
Right to Erasure: Request deletion of your personal data where no legal basis for continued retention exists — subject to seri33's legal retention obligations.
Right to Restriction: Request that seri33 restricts processing of your data in certain circumstances, such as while the accuracy of data is contested.
Right to Data Portability: Receive your personal data in a structured, machine-readable format where processing is based on consent or contract.
Right to Object: Object to processing based on legitimate interests, including profiling for responsible gaming monitoring.
Right to Withdraw Consent: Withdraw previously given consent for marketing communications or analytics cookies at any time.

All rights requests should be submitted to [email protected] with the subject line "Data Rights Request". seri33 will respond within 30 days of receiving a valid request. seri33 may request identity verification before processing a rights request.

11. Children and Underage Players

The seri33 platform is strictly intended for individuals aged 21 years and above. seri33 does not knowingly collect personal data from individuals under 21. Where seri33 becomes aware that personal data has been collected from an underage individual, that data will be deleted promptly and the associated account will be immediately terminated.

Parents or guardians who believe a minor may have registered a seri33 account should contact seri33 support immediately via live chat or the support email address in Section 13. seri33 will investigate and take appropriate action without delay.

21+ Only. If you are under 21, you must not access or use the seri33 platform or provide any personal data to seri33.

12. Amendments to This Policy

seri33 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our gaming licence requirements. All amendments will be published on this page with an updated "Last Updated" date at the top of the Policy.

Where an amendment materially affects the way in which seri33 processes your personal data, we will notify registered players via the email address on file prior to the amendment taking effect, where this is practicable. For non-material amendments, the updated Policy published on this page constitutes sufficient notice.

Your continued use of the seri33 platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any amendment, you should cease using the platform and request account closure via live chat support.

13. Contact and Data Enquiries

For all privacy-related enquiries, including data rights requests, questions about this Policy, complaints about seri33's data handling practices, or to report a potential data security incident, please contact seri33 as follows:

Support Email:

[email protected]

Subject Line (Data Matters):

"Data Rights Request" or "Privacy Enquiry"

Live Chat:

Available 24/7 via seri33.app

Response Time:

Within 30 days for formal rights requests; typically under 24 hours for general enquiries.

seri33 may require identity verification before processing any data rights request to ensure we do not disclose or modify personal data based on an unauthorised request.

seri33 Privacy Policy